Why We Exist

#MadeRight to tell you the whole story.

Let's face it. We've lost touch. With where things came from. With the journey things take before we buy them. With the makers. With the impact our choices have on the Planet.

We want to remind you that every piece of clothing started out somewhere. A tiny seed planted by an Ibu, watered with hopes of a better life. Grown. Spun. Woven. Drawn. Dyed. Stitched. Worn. Cared.

Together, we create beauty. A different kind of beauty, where every choice changes the world for the better.

Empowering Women

98% of women who make your clothes don't earn a liveable wage. Through layers of factories and middlemen, she's kept small and invisible. We're here to change that.

Each #MadeRight purchase provides living wages to our Ibus and their children. With your help, we've funded 4 craft schools where young women can come and learn the skills to lift her family out of poverty. Because when a woman is empowered, she raises up her entire community along with her.

Protecting our Planet

Your #MadeRight pieces are made to protect the Planet from toxic chemicals. Each is naturally-dyed with plants grown by indigenous women farmers with regenerative farming methods or from agricultural waste. Here are the impacts you're creating with each piece:

100% traceability

REGENERATIVE FARMING

Your clothes start from the Earth. But the way it’s currently grown is laden in chemicals, deep tilling and monoculture, resulting in soil degradation and biodiversity loss.

Since 2020, we have been working with indigenous women farmers to transition into regenerative farm. By planting a diverse mix of plants around the cotton and Indigo plants, it mimics an abundant forest ecosystem, improving soil quality, reduces pests naturally. The result is increased revenue for small-farmers while creating long lasting benefits for the planet.

NO DEFORESTATION

Using natural dyes and fibres are great - but not when it involves cutting down our forests. That's why we go down to the field, certifying and working directly from farmers who are trained in our Zero Harm sourcing principles:   

- No cutting of trees (our Terminalia Belirica fruits)

- Upcycled from agricultural waste (our Mahogany wood and banana stem)

HANDCRAFTED

Each #MadeRight piece takes at least 30 days to craft and supports 8 families. Our handwoven fabrics are crafted in Medono village, Central Java, while the beautiful Batik are drawn by hand. No screen or digital printing here, because we want to be able to impact as many women as possible.

FIGHTING PLASTIC WASTE

Since 2016, we've eliminated the use of single-use polyplastics in our entire supply chain. Our packaging is plastic free, upcycled using our own scraps or training fabrics. Each is hand-knotted by mothers in Medono village with waste threads from our handwoven fabrics. That's why receiving your package always feel like receiving a gift from a dear friend <3!

LITTLE THINGS MATTER

Our buttons are from made from waste mother-of-pearls and supports the livelihoods of 12 women in Makassar, Indonesia. Our labels are made of 100% cotton, handmade in Jogjakarta, Central Java, Indonesia. Our threads use 100% traceable, certified recycled Polyester.

CLOSING THE LOOP

Each of our clothes come with a promise of free repairs. But even the most well made and essential of garments will reach a point when you don't want them anymore. But that doesn't mean they're done for. We want them back - so we can keep them in use, and out of landfill through our #ReMadeRight program.

#MadeRight™ Connects

Your connection with the Earth

and all the hands in between.

From the seamstress who tailored it, to the artisan who's keeping her heritage alive,

to the master weaver who crafted the fabrics and his wife who make our zero-waste pouches,

to the very woman gathering our cotton plants and natural dyes,

to a girl with a dream that things could be different.

Our name means happiness in Indonesian. Taking its Sanskrit root, it's a reminder that connection is what makes a life worth living. From our artisans directly to you – and back to their communities. Full circle.

So we ask you to join us. Choose #MadeRight and share our story so paying women wages that doesn't keep the poor poor and practices that don't kill the Planet become the new normal.

What will your choice be today?