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Let's face it. We've lost touch. With where things came from. With the journey things take before we buy them. With the makers. With the impact our choices have on the Planet.

We are here to change that.

We create positive impact by connecting you to the humans behind your clothes. Empowering women to earn a living wage while regenerating their environment.

Together, we create beauty. A different kind of beauty, where every choice changes the world for the better.

Our #MadeRight Certification

#MadeRight is Indonesia's first transparency standard. It is our promise to you that everything we make is:

  • Living wages for everyone in our supply chain.
  • Free trainings and business  education for women in rural Indonesia.
  • Interest free loans and grants for women to start their own businesses.
  • Made by mothers, not machines.
  • Crafted by hand using traditional techniques. (no screen or digital print)
  • Funds scholarships for young women to learn in our craft schools.
  • No toxic chemicals - ever.
  • Fighting waste: 0% plastic in our entire supply chain and upcycling 100% of our offcuts.
  • Growing our own plant dyes and organic cotton with regenerative farming methods.


With more than 56% of your purchases flowing back to our villages, you have created ripples of change throughout our artisan communities.


People Impacted

Women making and growing your clothes, from farm to closet


Craft Schools

Opened to empower the next generation of Indonesia's artisans


Increase in Income

Achieving a 100% school enrollment rate for our artisans' children!


Scholarships funded

Enabling young women to learn heritage crafts and the skills to lift herself out of poverty


Fashion is the 2nd most polluting industry in the world. Releasing millions of tons of toxic chemicals and  micro-plastics into our rivers and oceans. But it doesn't have to be that way.

> 10,000

Polybags avoided

Through Zero Waste pouches

> 1.2 Mio litres

of Toxic Waste Water Prevented

By switching to 100% traceable natural dyes

25 tons

of CO2 Saved

By up-cycling waste fabrics & minimizing offcuts

20 Hectares

of Soil Regenerated

Working with smallholder farmers to grow organic cotton and plant dyes through regenerative farming 

100% traceability


Your clothes start from the Earth. But the way it’s currently grown is laden in chemicals, deep tilling and monoculture, resulting in soil degradation and biodiversity loss.

Since 2020, we have been working with indigenous women farmers to transition into regenerative farm. By planting a diverse mix of plants around the cotton and Indigo plants, it mimics an abundant forest ecosystem, improving soil quality, reduces pests naturally. The result is increased revenue for small-farmers while creating long lasting benefits for the planet.


Using natural dyes and fibres are great - but not when it involves cutting down our forests. That's why we go down to the field, certifying and working directly from farmers who are trained in our Zero Harm sourcing principles:   

- No cutting of trees (our Terminalia Belirica fruits)
- Upcycled from agricultural waste (our Mahogany wood and banana stem)


Each #MadeRight piece takes at least 30 days to craft and supports 8 families. Our handwoven fabrics are crafted in Medono village, Central Java, while the beautiful Batik are drawn by hand. No screen or digital printing here, because we want to be able to impact as many women as possible.


Since 2016, we've eliminated the use of single-use polyplastics in our entire supply chain. Our packaging is plastic free, upcycled using our own scraps or training fabrics. Each is hand-knotted by mothers in Medono village with waste threads from our handwoven fabrics. That's why receiving your package always feel like receiving a gift from a dear friend <3!


Our buttons are from made from waste mother-of-pearls and supports the livelihoods of 12 women in Makassar, Indonesia. Our labels are made of 100% cotton, handmade in Jogjakarta, Central Java, Indonesia. Our threads use 100% traceable, certified recycled Polyester.


Each of our clothes come with a promise of free repairs. But even the most well made and essential of garments will reach a point when you don't want them anymore. But that doesn't mean they're done for. We want them back - so we can keep them in use, and out of landfill through our #ReMadeRight program.

#MadeRight™ Connects

Your connection with the Earth
and all the hands in between.

From the seamstress who tailored it, to the artisan who's keeping her heritage alive,
to the master weaver who crafted the fabrics and his wife who make our zero-waste pouches,
to the very woman gathering our cotton plants and natural dyes,

Our name means happiness in Indonesian. Taking its Sanskrit root, it's a reminder that connection is what makes a life worth living. From our artisans directly to you – and back to their communities. Full circle.

So we ask you to join us. Choose #MadeRight and share our story so paying women wages that doesn't keep the poor poor and practices that don't kill the Planet become the new normal.

What will your choice be today?