Making claims is easy - changing your practice is not. That’s why many brands respond to the increased environmental awareness of the public with clever marketing campaigns to greenwash their dirty business models, rather than clean up their act.
This trend to carelessly throw around words such as ‘ethical’, ‘green’ or ‘sustainable’ is one of the biggest threats to social and environmental progress. It confuses customers and gives a wrong sense of contributing to a better future when all that is done is to continue the status quo.
Third party certification cuts through this by verifying our claims, all the way to the ground. We hope that this step will encourage more brands to clean up their practices - and make the public more critical towards the claims of fast fashion. Because it takes all of us to turn fashion into an industry that respects both women and the planet.
At SukkhaCitta, our most fundamental core value is to do what’s right, not what’s easy. That’s why we work with craftswomen in Villages, not factories. Providing education and opportunity to those who need it most - while protecting the environment.
What is B Corp?
B Corp Certification is awarded to companies that use their business as a force for good, driving positive change for people, communities, and the environment. For companies to hold certified B Corp status, they must meet the highest standards of verified social and environmental performance, legal accountability, and public transparency. In other words, it is given to companies that walk their talk and create a positive difference in the world.
What does it take to be certified?
Answers to a total of 200 questions have to be provided, along with supporting evidence. Together with two independent analysts, B Lab then reviews the data and determines a score based on the B Impact Assessment Scale.
80 points are required to qualify. A tough hurdle: Of the 50,000+ companies that tried, only 7% qualified. Once certified, B Corps must re-apply and undergo the verification process again every three years.