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Fighting Greenwashing

Making claims is easy - changing your practice is not. That’s why many brands respond to the increased environmental awareness of the public with clever marketing campaigns to greenwash their dirty business models, rather than clean up their act.


This trend to carelessly throw around words such as ‘ethical’, ‘green’ or ‘sustainable’ is one of the biggest threats to social and environmental progress. It confuses customers and gives a wrong sense of contributing to a better future when all that is done is to continue the status quo.  


Third party certification cuts through this by verifying our claims, all the way to the ground. We hope that this step will encourage more brands to clean up their practices - and make the public more critical towards the claims of fast fashion. Because it takes all of us to turn fashion into an industry that respects both women and the planet.

At SukkhaCitta, our most fundamental core value is to do what’s right, not what’s easy. That’s why we work with craftswomen in Villages, not factories. Providing education and opportunity to those who need it most - while protecting the environment. 


As a certified B Corporation voted Best for the World™ in the community category, we use our certification to hold ourselves accountable to our mission. And also to address the rising issue of greenwashing in the fashion industry.

What is B Corp?

B Corp Certification is awarded to companies that use their business as a force for good, driving positive change for people, communities, and the environment. For companies to hold certified B Corp status, they must meet the highest standards of verified social and environmental performance, legal accountability, and public transparency. In other words, it is given to companies that walk their talk and create a positive difference in the world.

What does it take to be certified?

To become a B Corp, companies have to go through a thorough assessment, covering everything from their business model, core processes and worker rights to documentation on site visits, environmental action and good governance. 

Answers to a total of 200 questions have to be provided, along with supporting evidence. Together with two independent analysts, B Lab then reviews the data and determines a score based on the B Impact Assessment Scale. 

80 points are required to qualify. A tough hurdle: Of the 50,000+ companies that tried, only 7% qualified. Once certified, B Corps must re-apply and undergo the verification process again every three years.

Why all the trouble?

From day one, we wanted to show that a different kind of fashion industry is possible. One that respects women and the planet alike. One that doesn’t rely on big factories or sweatshops—but creates opportunities for craftswomen and farmers right where they are: Working from home, in Villages, not factories. 

Setting standards for such an informal supply chain isn’t easy. It takes time and patience: Coming back again and again to provide training, tweak natural dye recipes to replace hazardous chemicals, encourage farmers to switch to regenerative agriculture. And of course to nurture women leaders through our award-winning craft schools - so they can build a better future for themselves and their communities. 

Seeing all this work to build one of the world’s first community-based, farm to closet supply chains finally recognized and verified by an independent third party is incredibly meaningful. It shows that we truly are walking the talk—and is a huge motivation for us to remain accountable and true to our core values. 

In Good Company

Thanks to our transparent and verifiable impact in rural Indonesia, our very first assessment yielded a score of 95.3, putting us close to inspiring other brands and role models such as Allbirds (89.4) and Eileen Fisher (89.1).

Our commitment to our Ibus has moreover earned us the Best for the World™ award—meaning that we’re among the top 5% of B Corps in the community category worldwide. 

It’s a proud accomplishment for our artisans and farmers - and a huge encouragement to keep pushing the boundaries of what it means to be a responsible business. Because a lot still remains to be done!

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