100% Plants

Almost all garments produced today are colored with petrochemical dyes,

releasing toxic waste into our precious ecosystems everyday.

We believe Nature holds the solution to some of our most pressing environmental issues.

Through our continuous natural innovations, all our clothes are colored with plants.

If it doesn't grow on the soil, it's not in our clothes.

What is natural dyeing?

Natural dyeing with plants is one of the most sustainable dyeing methods out there. Less than 200 years ago, the whole world was wearing clothes that were botanically dyed.

Think about it for a second: that means that during our great grandparents' time, literally each color came from plants that grew in their surroundings.

A time-honored craft that was lost, for the sake of industrialization and fast fashion.

What we wear shouldn't come

at the cost of our planet.

That's why we use only natural dyes to color your most meaningful clothes. Using plants that regenerate ecosystems, empower smallholder farmers, and reverse climate change.

Perfected over hundreds of hours of research. Learning and re-learning what it means to live in harmony with Nature. 

Replacing petroleum-based synthetic dyes with natural botanical dyes. They're beautiful, non-toxic, and better for your health - a win for all.

Protecting the health

of our Ibus, Mother Earth,

and you.

From farm to closet, we work with smallholder farmers

in rural Indonesia to sustain indigenous plants and dye traditions.

Our Plant Dyes & Natural Mordants

Crafting Seasonal Pieces From

What's Currently Growing in Our Farms.

Clothes to dye for

Why it matters

Textile dyeing is the 2nd largest polluter of water in the world. Up to 90% of waste water is never treated.

+8,000 synthetic dyes are used in the production of clothes; many derived from fossil fuels.

<2% of them have been tested for its impact on human health.

Without strong regulation and customer awareness, textile waste water is commonly dumped directly into rivers. The discharge is often a cocktail of carcinogenic chemicals, dyes, salts and heavy metals that not only hurt the environment, but pollute our drinking and irrigation water.

The impact of these chemicals don’t just disrupt the environment, they continue to accumulate in our bodies every time we wear it. Studies have found these chemicals in our blood, urine, fatty tissue, bone, sperm and breast milk.

We are wearing carcinogens, neurotoxins, and endocrine disruptors (EDTs) on the biggest organ on our body. Continually impacting our health and well being in ways that are still not well understood.

The problem gets outsourced to villages - where up to 60% of clothes are made.

They affect women who make clothes have to use chemical dyes from their kitchen, without any protective equipment or means to filter the toxic waste from the river her family live from.

This is exactly why we invest so much time in natural dye research and training. To protect our Ibus and our only Planet—but also you and me.

Because what we wear shouldn't come at the cost of our only Planet.

Behind the Craft

Are all natural dye sustainable?

The simple answer is: No.

While the dye may be natural, the process through which the plants are processed may not.

An example of this is the use of chemical mordant or Hydrogen Sulfite for Indigo. Which continues to pollute our rivers for years when used.

All our natural dyes use natural mordants: Javanese coconut sugar for our Indigo, waste banana stems for pinks, and Symplocos leaves for reds.

Secondly, irresponsible sourcing can lead to deforestation and devastation of diverse ecosystems.

That’s why we work directly with farmers in villages across Indonesia. Our Zero Harm certification ensures that the plant dyes we use are either grown ourselves through regenerative farming or collected agricultural waste.

Ensuring that what we wear doesn’t just do less harm - but actually create a positive impact.

By Nature, For Nature