Meet The Team

Founder & CEO

Denica Riadini-Flesch

As a development economist, Denica saw the challenges faced by women in last mile communities throughout her native Indonesia. This drove her to build a bridge, connecting you with the Ibus who make your clothes.

Chief Operating Officer

Bertram Flesch

Bertram turns vision into momentum. With 10+ years across private and non-profit sectors, he brings a rare blend of strategic clarity and heart. His superpower? Bridging purpose with performance to ensure ideas are executed.

Creative Director

Anastasia Setiobudi

Ana reimagines tradition to create a new heritage, with a touch of the unexpected. Trained as a designer in London, her creations are not just garments—but experiences that transform how women see and celebrate themselves.

Founder & CEO

Denica Riadini-Flesch

As a development economist, Denica saw the challenges faced by women in last mile communities throughout her native Indonesia. This drove her to build a bridge, connecting you with the Ibus who make your clothes.

Chief Operating Officer

Bertram Flesch

Bertram turns vision into momentum. With 10+ years across private and non-profit sectors, he brings a rare blend of strategic clarity and heart. His superpower? Bridging purpose with performance to ensure ideas are executed.

Creative Director

Anastasia Setiobudi

Ana reimagines tradition to create a new heritage, with a touch of the unexpected. Trained as a designer in London, her creations are not just garments—but experiences that transform how women see and celebrate themselves.