The Most Meaningful Clothes
We began our journey when our founder, former development economist Denica Flesch, saw the reality of exploitation behind a piece of handmade fabric. For something to be beautiful, the system that created it must be too. Believing that things could be different, we set out to change the way clothes are produced and consumed so it can be clean and inclusive.
Build a bridge between you and the women who make your clothes,
giving her more chances in life while regenerating our Earth.
Our unique model is proof that the fashion industry can solve some of the world’s most pressing social and environmental issues. And we're here to invite you to be part of it.
Full circle of change
You make it possible for us to build a kinder, fairer world for women in villages across Indonesia.
Together, here’s how we’re changing lives:
Ending exploitation of artisans
Giving back to the Earth
That's why we hand-select our materials and dyes to make sure its as clean as can be. Knowing where and how things were made is the first step to fully quantifying our impact to achieve 100% traceability in 2020.
Our signature raw cotton fabric is handwoven by master weavers in Medono village, Central Java. Our Tencel and Sylk fabrics are from Lenzing AG, made using Eucalyptus fibres through a closed-loop facility.
Our natural dyes are 100% traceable to the farmer level.
The plants are cultivated directly by our farming coop, such as SweetIndigo™,
or reclaimed from food or industrial waste, turning pollution into beautiful hues.
Our packaging is 100% plastic free, upcycled using our own scraps or training fabrics. Each is hand-knotted by mothers in Medono village with waste threads from our handwoven fabrics. That's why receiving your package always feel like receiving a gift from a dear friend <3!
OUR LABELS & BUTTONS
Even the little things like our buttons are from a fishing cooperative who cultivate fresh-water sea shells in Makassar, Indonesia. Our labels are 100% cotton, handmade in Jogjakarta, Central Java, Indonesia.
OUR NEXT PROJECT: INDONESIA'S FIRST TRACEABLE COTTON
For 3 years now, we've been working with a group of women farmers in Gaji village, East Java, to revitalise an indigenous cotton species. Like all good things in life, this one will take time.
With every harvest, we get closer to our dream to a carbon-neutral clothes.
For a better tomorrow
This year, we’re reforesting a coastal village in North Sumatera with the aim to reverse climate change.
With every purchase, we'll plant 1 tree on your behalf.
A breath for the Earth.
When you wear your #MadeRight piece, you're connected to the Earth and every hands in between.
to the master weaver who crafted the fabrics and his wife who make our zero-waste pouches,
to the very woman gathering our cotton plants and natural dyes,
to a girl with a dream that things could be different.
From our artisans directly to you – and back to their communities. Full circle.
We all have a choice.