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The Most Meaningful Clothes

We began our journey when our founder, former development economist Denica Flesch, saw the reality of exploitation behind a piece of handmade fabric. For something to be beautiful, the system that created it must be too. Believing that things could be different, we set out to change the way clothes are produced and consumed so it can be clean and inclusive.

Our mission is simple:

Build a bridge between you and the women who make your clothes,
giving her more chances in life while regenerating our Earth.

Our unique model is proof that the fashion industry can solve some of the world’s most pressing social and environmental issues. And we're here to invite you to be part of it.

Full circle of change

Everytime you choose #MadeRight, you create a meaningful change in the world.
You make it possible for us to build a kinder, fairer world for women in villages across Indonesia.

Together, here’s how we’re changing lives:

Ending exploitation of artisans

98% of women who make your clothes don't earn enough to meet their basic needs. While millions of women care for their families through handmade fabrics, the way the system currently works keep her in poverty. Through layers of factories and middlemen, she's kept small and invisible. We're here to change that.
The heart of SukkhaCitta is in Indonesia's rural villages. We go far by plane, train, motorbike, foot (and the occassional boat) to find these craftswomen - and connect them to you. We then invest in trainings and capacity building for at least 1 year, where she can elevate her craft and learn business skills.
Through this, each of our 354 artisans & farmers has increased their income by 60% on average. In our 7 villages across Java, Kalimantan Bali and Flores, your clothes are supporting the livelihoods of 1,282 lives.

That's something you can truly feel good about!

Giving back to the Earth

Something is profoundly lost when Nature is no longer a part of our daily lives.
That's why we hand-select our materials and dyes to make sure its as clean as can be. Knowing where and how things were made is the first step to fully quantifying our impact to achieve 100% traceability in 2020.


Our signature raw cotton fabric is handwoven by master weavers in Medono village, Central Java. Our Tencel and Sylk fabrics are from Lenzing AG, made using Eucalyptus fibres through a closed-loop facility.


Our natural dyes are 100% traceable to the farmer level.
The plants are cultivated directly by our farming coop, such as SweetIndigo™,
or reclaimed from food or industrial waste, turning pollution into beautiful hues.


Our packaging is 100% plastic free, upcycled using our own scraps or training fabrics. Each is hand-knotted by mothers in Medono village with waste threads from our handwoven fabrics. That's why receiving your package always feel like receiving a gift from a dear friend <3!


Even the little things like our buttons are from a fishing cooperative who cultivate fresh-water sea shells in Makassar, Indonesia. Our labels are 100% cotton, handmade in Jogjakarta, Central Java, Indonesia.


For 3 years now, we've been working with a group of women farmers in Gaji village, East Java, to revitalise an indigenous cotton species.  Like all good things in life, this one will take time. 

With every harvest, we get closer to our dream to a carbon-neutral clothes.

For a better tomorrow

Through the fires, floods and a pandemic - our endless search for more is bringing our Planet to her knees. From the way we produce and consume, everything we do has an impact. Every choice matters, and it's up to us what story we create.

For us, we've focused on preventing unnecessary pollution and damage through our continuous natural dye trainings in the community level. Our handmade zero-waste packaging eliminates any poly-plastics from our supply chain - addressing fashion's plastic problem while providing dignified income opportunity for marginalized mothers. Our free-repair service and re#MadeRight projects keep valuable fabrics away from landfills and minimize their carbon footprint.

This year, we’re reforesting a coastal village in North Sumatera with the aim to reverse climate change.

Mangrove forests can store 5x more carbon than tropical rainforests – with 1 tree storing up to 1 ton of CO2! We’re planting a 1-ha forest with Yagasu Foundation, regenerating the habitat for threatened species while providing sustainable employment to the local community. This targets the leading source of deforestation: building a new connection for the thousands of villagers to restore their own land.

With every purchase, we'll plant 1 tree on your behalf.
A breath for the Earth.


When you wear your #MadeRight piece, you're connected to the Earth and every hands in between.

From the seamstress who tailored it, to the artisan who's keeping her heritage alive,
to the master weaver who crafted the fabrics and his wife who make our zero-waste pouches,
to the very woman gathering our cotton plants and natural dyes,
to a girl with a dream that things could be different.

Our name means happiness in Indonesian. Taking its Sanskrit root, it's a reminder that connection is what makes a life worth living.
From our artisans directly to you – and back to their communities. Full circle.

We all have a choice.
Thank you for choosing change.