Making claims is easy - changing your practice is not. That’s why many brands respond to the increased environmental awareness of the public with clever marketing campaigns to greenwash their dirty business models, rather than clean up their act.
This trend to carelessly throw around words such as ‘ethical’, ‘green’ or ‘sustainable’ is one of the biggest threats to social and environmental progress. It confuses customers and gives a wrong sense of contributing to a better future when all that is done is to continue the status quo.
Third party certification cuts through this by verifying our claims, all the way to the ground. We hope that this step will encourage more brands to clean up their practices - and make the public more critical towards the claims of fast fashion. Because it takes all of us to turn fashion into an industry that respects both women and the planet.
Paying our artisans and farmers a living wage is one of the cornerstones of SukkhaCitta and our #MadeRight standard. In fact, giving women in rural Indonesia access to a better livelihood was the very reason SukkhaCitta was founded back in 2016.
Compliance with 100+ Standards
Together with some of the foremost leaders of social compliance and labor rights, Nest has created a framework of 100+ standards for assessing ethical handcraft production practices - focusing especially on informal workshops and home-based artisans.
Among other things, their assessment required us to prove:
- Provision of fair wages, including how they are calculated and paid
- Strict No Child Labor policies
- Worker rights, such as regular breaks, the right to unionise, sick leave, etc
- Policies and documentation on anti-harassment and anti-discrimination policies
- Workplace safety provisions, including fire extinguishers, first-aid stations, emergency exits, etc
- Wastewater management (no dumping in rivers for example)