SukkhaCitta x Fresh Beauty: When Fashion Meets Beauty

SukkhaCitta x Fresh Beauty: When Fashion Meets Beauty

When two aligned souls meet, the rest becomes history. That just about sums up our connection with Fresh Beauty.

We crossed paths with one of LVMH’s world-renowned beauty brands, Fresh Beauty, earlier this year and had the opportunity to explore stories and interests that align with our shared mission. At SukkhaCitta and Fresh, we both believe that the rapid pace of the modern world creates a habit of abandoning something so important that it’s crucial to revive. The joy of indulging in the simplest of pleasures: a rest, a conscious pause from the demands and swiftness of the present.

“In a world that moves fast, Fresh believes a skin reset is more than steps in a routine; it’s a conscious pause, a self-care moment reclaimed for us that connects soul & skin. It’s an opportunity to cleanse, replenish, and begin again with a refreshed clean slate.”

So, when we were told that they were celebrating one of their most beloved icons, the Soy Face Cleanser, in a sensorial gathering bridging beauty, community, and conscious living all at once, it was like the Universe wanted to unite us together. Immediately, it became a collective collaboration between us and Fresh with a 45-minute yoga session led by newly certified yogi, Putri Caya, at Houm Yoga in Jakarta Indonesia.

 

For the very first time, the Kapas Patchwork Scarf was creatively utilized to accompany the mindful yoga session – to bind the shared values of the gathering tightly together. Handcrafted by our women artisans, the Kapas Patchwork Scarf takes at least 180 days to create; symbolizing softness, intention, and care, which are also elements imbued in Fresh’s commitment to sensorial skincare.

RESET. REFRESH. REPLEISH. Is an invitation to reconnect with oneself, a gentle reminder that self-love is not a luxury, but a necessity, an essential ritual for modern living.

After the yoga session, participants are invited to try our bracelet-making workshop, led by none other than Creative Director, Anastasia Setiobudi. As part of the refresh program, guests get to experience the laborious yet therapeutic process of crafting our Happiness Bracelets. A refreshing activity that allows them to exercise their crafty skills over hearty meals and long overdue catch-up sessions.

 

This collaboration with Fresh is a testament to our shared belief that living slowly, mindfully, and consciously are life’s greatest indulgences and it can even reverse the detrimental effects on the natural world. For instance, by producing slowly and leveraging indigenous wisdom without the use of toxic farming methods, our farmers and artisans are able to create beautiful, handwoven products that are worn and celebrated by modern, conscious women of today. Fresh is here to remind us that taking time to care for our skin and health should be an everyday ritual that is celebrated, not forgotten.

 

 

A Complimentary Gift For You, On Us.

The meaningful collaboration does not end there. Starting August 1st, 2025, SukkhaCitta customers can get a complimentary 50ml Soy Face Cleanser worth IDR 260,000 with every purchase of the KAPAS Collection. When natural care for your body and skin comes in a bundle, it may just be too good to resist.

Just like the hypoallergenic nature of our natural KAPAS fabric, the worldwide best-selling cleanser, too, has been proven to be effective on all skin types and tones, as well as sensitive skin (dry, oily, combination).

The hydrating gel cleanser comes in a travel size, perfect to go with the travel-friendly looks Kapas Pin Tuck Crop Tee, Kapas Hemstitched Wide Leg Pants, and Kapas Nomad Coat. Easy to wear pieces with effortless ways to mix and match with your existing wardrobe.

 

You can even pair your own bundle of accessories by purchasing the Kapas Mini Bloom Bag, Kapas Keychain, or Kapas Tumpang Sari Belt, and receive a complimentary Soy Face Cleanser to go with it. 

But here's the catch. We only get the Soy Face Cleanser in a limited amount. So, whoever "checks-out" that KAPAS piece they’ve been eyeing sooner–rather than later–has a higher chance of bringing home the internationally renowned skincare product by Fresh.

Shop the KAPAS Collection now either on our website or through our Happiness Specialist.

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