#MadeRight for DBS Singapore

#MadeRight for DBS Singapore

Treasures is DBS Bank Singapore's most premium segment. They came to us to brainstorm on creating a meaningful item that embody the brand's investment attitude: to help their clients feel safe through the noise.

Staying true to their heritage as the Development Bank of Singapore ('DBS'), they wanted to beyond standard gifting and make their clients part of the change our work is bringing in rural Indonesia.

The traditional symbol of Kawung became an inspiration, the 4 sides representing each of the wind directions. But in the middle, a dot. It represents the feeling of being centered that makes all the difference when we make decisions in the face of uncertainty.

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