KUPU is inspired from the butterfly effect found in nature, where small things lead to big change. Interpreted into a modern and minimal pattern, we found it to be the perfect symbol to inspire Courage in us: dreamers, seekers, wanderers, as we pursue our dreams.
Our first signature collection, KUPU is a reminder to have courage and be the change that we wish for in the world.
Starting with only 3 women, our Jlamprang village initiative now has trained and provided fair employment for 25 artisans. Every day, they come together to craft KUPU by hand, first tracing it with pencil and afterwards with hot wax. Like our handwriting, each is truly unique.
In this mountain village, we work with the local farmers to cultivate our own natural dye plants to ensure it is sustainably harvested. Growing, fermenting and dyeing the pieces in the same village is our way to develop the community in a transparent way so you know exactly who, why, and how you clothes were made.
You are the change you've been waiting for. Every moment, every word, every action, matters. Courage is contagious.